Support Something

I have a new mouse pad. It has a picture of Houston's skyline and says "Support Thought Radio." I have no idea what this means. It's not even good grammar. But apparently it's what the higher-ups have decided is a catchy phrase for our listeners. Personally, I think our listeners are smart enough to be unimpressed by meaningless jargon. But maybe that's why I'm not in management...I think too much like a normal person.